Turn a foreign brand into a force in the North American elevator industry.

by David | Oct 29, 2017

Turn a foreign brand into a force in the North American elevator industry. About the project Introducing any new brand can be a challenge, especially when a new player in the marketplace has the reputation for providing big ticket tech solutions and weak customer...

Update an industry leader’s brand’s image while keeping its historic appeal.

by David | Oct 29, 2017

Update a trusted industry brand’s image while still keeping its historic appeal. About the project By its very nature B2B marketing is unique in that it appeals to a much narrower segment of consumers and the products—especially elevator products— themselves offer...

Debut total corporate rebrand via national industry tradeshow event.

by David | Oct 29, 2017

Debut total corporate rebrand via national industry tradeshow event. About the project For the most part B2B consumers are reluctant to accept the idea of change, and this is particularly true of the elevator industry. While there are many reasons for this, the fact...

Develop a new range of educational tools targeted towards the elevator industry.

by David | Sep 13, 2017

Develop a new range of educational tools targeted towards the elevator industry. About the project In 2007 Brugg Wire Rope management discovered that a sizeable source of profit loss was due to customer product returns. The majority of these it was found was not due...