Update an industry leader’s brand’s image while keeping its historic appeal.
Update a trusted industry brand’s image while still keeping its historic appeal. About the project By its very nature B2B marketing is unique in that it appeals to a much narrower segment of consumers and the products—especially elevator products— themselves offer...
Debut total corporate rebrand via national industry tradeshow event.
Debut total corporate rebrand via national industry tradeshow event. About the project For the most part B2B consumers are reluctant to accept the idea of change, and this is particularly true of the elevator industry. While there are many reasons for this, the fact...
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